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Top related persons:
Nielsen - 1 Neal Mohan - 1 Mary Ellen Coe - 1 Sean Downey - 1 Zach King - 1 Haley Kalil - 1 Billie Eilish - 1 Brian Albert - 1
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Google - 2 Netflix - 1 Hulu - 1 Industry - 1 Business - 1 US - 1 NBA - 1 Disney - 1

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4 mentions found


☆ YouTube is ready to capitalize on its status as No. 1 streamer
  + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.
Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York
☆ Leaked numbers show YouTube TV is the fastest-growing Google product as the company makes big bets in streaming
  + stars: | 2023-11-08 | by ( Hugh Langley | Rosalie Chan | ) www.businessinsider.com   time to read: +3 min
YouTube's big bet on the NFL Sunday Ticket may be paying off, with YouTube TV becoming the fastest-growing Google product over the past year, according to internal growth metrics viewed by Insider. The television streaming service also saw the highest engagement of any Google product as well as the highest retention rate, according to the data. It said 52% of YouTube TV's users were frequent, while only 8% of YouTube TV accounts had lapsed. YouTube TV , which offers a selection of linear and on-demand programming, launched in 2017. "YouTube watch time increases substantially after tablet adoption, with YouTube watch time on form factors other than tablet decreasing only slightly," read a summary of the findings.
Persons: Ruth Porat Organizations: NFL, YouTube, Google, Street Journal, Magic Eye
☆ YouTube's subscription business is already a third the size of Netflix
  + stars: | 2023-05-19 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
YouTube's subscription revenue is a third the size of Netflix's, according to asset management firm AllianceBernstein. Asset management firm AlliacneBernstein did the math and noticed that YouTube's last four quarters of ad revenue was $29 billion, which puts its subscriptions revenue at $11 billion. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter. "We really want to be a platform for all things video," Mohan said. Bolstering the creator aspect around NFL Sunday Ticket will also help YouTube's ad business, Mohan said.
☆ YouTube's top exec Neal Mohan revealed its total revenues were $40 billion last year
  + stars: | 2023-05-18 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
YouTube's revenue last year was $40 billion mostly from ads, its chief Neal Mohan said at a recent conference. Newly appointed YouTube chief Neal Mohan said the company's revenue was $40 billion in revenue over the last twelve months. He declined to split out YouTube's revenue between ads and subscription products, like YouTube TV, Premium, and Music. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter. Bolstering the creator aspect around NFL Sunday Ticket will also help YouTube's ad business, Mohan said.
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